Attention Matters

Reclaiming Rest and Focus

The Challenge

How can students design products that help manage, protect, and/or restore attention, in a way that’s practical, backed by real evidence, and genuinely useful in daily life?

Students are encouraged to explore a wide range of solutions, including analog approaches that use nature, physical rituals, or tactile objects to restore focus, digital products that address attention, and hybrid “phygital” experiences that connect the physical and digital worlds.